Notes to Self

Jack Cheng's collection of things to remember. For deeper insights, visit jackcheng.com

So even if you believe your innovation is bound to change the world for the better, keep it to yourself. Position it instead as a fun toy, and wait for its fans to decide they simply cannot live without it.

Atari founder Nolan Bushnell (whose name I thought was Noah Bushnell until just two seconds ago) in A Serial Entrepreneur’s Perspective (via msg)

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